My Private Dietitian is run by Sarah Mirza; a UK Registered Dietitian with the Health and Care Professions Council (HCPC) and the British Dietetic Association (BDA). Sarah aims to use her scientific knowledge, clinical skills and expertise in an accurate and professional manner.
Sarah adheres to the HCPC standards, which stipulates that any advertising must be accurate and done in a responsible way. Sarah will not make or support unjustifiable statements relating to products or services (as per HCPC and BDA guidelines) or promote one product over another (as per food industry regulations). Any potential financial rewards will not play a part in the advice or recommendations of products or services offered.
Sarah adheres to the Internet Advertising Bureau (IAB) UK and Advertising Standards Authority (ASA) guidelines for sponsorship and advertising, which states that it must be made clear when an individual has been paid for a promotional post or product review (i.e. by including #sp or #ad in posts). Sarah pledges to disclose any sponsored posts, advertising and product reviews whether this be monetary or in the form of free products. Any product reviews or posts will be based on Sarah’s own opinion, even if sponsored.
The information and advice offered by My Private Dietitian is solely educational and provides general advice only for the adult population. Information offered on My Private Dietitian’s website, blog and social media accounts is not a substitute for seeing a Registered Dietitian or another qualified healthcare professional. All opinions are Sarah’s own views.